Logo typography: Nail the typeface for your logo

Table Of Content

• Eye-Catching Fonts to Grab Attention on Your YouTube Thumbnails (
• Make sure you know the visual basics
• Eye-Catching Color Combinations In Display Ads
• Canva for Beginners: Create Professional Designs
• Connect with a global creative community
• Copywriting Tutorial: Tips to Make Your Elevator Pitch Successful

HBO uses a stylized O in its lettermark whereas Flickr uses two pink and blue dots as its secondary logo version. Hierarchy in logotype applies when you are adding two or more fonts or font styles in the logo. We will discuss everything from logotype basics to benefits, and explore its evolution, examples, and more. DesignEvo is an easy logo maker developed by PearlMountain Limited. It makes logo design simple and straightforward, and provides the most convenient experience.

Eye-Catching Fonts to Grab Attention on Your YouTube Thumbnails (

A source of high-quality vector graphics offering a huge variety of premade character designs, graphic design bundles, Adobe Character Animator puppets, and more. That is why the emblem type of logo evokes a feeling of reliability and a “here-to-stay” attitude. The key to a perfect logo is a combination of simplicity and memorability. Here are a few ideas that can help you create the right logo. Each color has its own subtext and can add some nuances to your message.

Make sure you know the visual basics

Choose from thousands of templates to start designing your typography logo. Follow these steps to customize a perfect typography logo with great ease. It might, however, leave less creative scope for a designer to visually represent the brand, which can be a problem, especially if the business name does not make it clear what it does.

Eye-Catching Color Combinations In Display Ads

Typographical logos have been the most classic form of logos. You can find them everywhere from publication and media to personal branding. The reason is their power to make the brand name the most relevant and prominent identity for the company. Going by the title case alone, you can’t determine if the logo wants to convey security or charm. To add these qualifications, you have to rely on font styling and coloring.

Canva for Beginners: Create Professional Designs

They can be applied to any style of typography, whether that be with or without serif, italicized, monospaced, or display (which is often applied to logotypes). A wordmark logo (or logotype) is similar to a lettermark logo, but this time the whole company’s name is included. It’s a font-based logo and is mainly used by companies with unique names. The name of the brand itself forms a picture, by using unique typography (fonts and shapes of the letters).

Logo typography: Nail the typeface for your logo

When she’s not busy writing for the blog, you will usually see her working hard on new illustrations and graphic resources. Most often, they are consisting of geometric shapes in different compositions and combinations. Apple, Nike, Shell, and lots of other companies have just an icon as their logo.

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Graphic designer Steve Wolf is dedicated to creating meaningful logotypes for brands and businesses that communicate with their audience. A well-designed logo is a unique combination of business and art which is extremely difficult to achieve. Typography in logos if utilized wisely can bring the desired balance between the two. Typographic logos seem to be the simplest logo designs and the least creative. Professional and creative approaches can make your brand not only memorable but also trusted and loved. This article is for those who are looking for the ideas and inspiration in creating text logos.

Design add-ons for the most outstanding logotypes

Your lettercases — title case, uppercase, or lowercase — will also have a say in your brand characterization. For example, too tight kerning may make two words read as one.

Selecting the perfect logo typography is a key part of your design process. Indeed, many of the world's most recognisable brands are wordmarks, which rely entirely on typography to convey their message, proving how the impact typography can have on your brand message. Learn more about typography and letter casing to enrich your logo designs. Here’s a handy resource of 25 typography infographics we have collected.

To an extent that you kinda look through it, without registering anything substantial. Johnson and Johnson, Calvin Klein, and Williams Sonoma are some of the brands that prefer transforming their entire wordmarks into brand acronyms for cramped marketing spaces. Disney, Facebook, Google, Pinterest, ESPN, and countless other wordmark logos use the first letter of their brand names and make that into a lettermark for adaptable versions.

DesignEvo's typography logo generator provides an amazingly easy way for you to create some typography logo designs with its plentiful templates. Even if you are just a design novice, you can create a typography logo in minutes. There are hundreds of stylish text fonts pre-designed for you. Besides, it is also available to modify the size, color, alignment, and effects of the text.